Blur: Brighton Coastal Cruise Intro

Check out this video at 5:45-6:00

I've never played Blur, but it looks pretty awesome. I really like the stylish intro that plays with image bordering, breaking, and a constant motion. This not only gives you a sense of the level, which it does in a meaningful way, but gives you a feel of your movement and speed.
The level is introduced pretty fast, in only 10 seconds, but in a racing game, anything longer than that will likely be skipped. Players want to join in on the action, not be delayed. Blur finds a great fine line, using a racing intro that serves to introduce the player to the race and not just the track.